Udacity Free Trial Screener A/B Testing
August 2022
At the time of this experiment, Udacity courses currently have two options on the course overview page: "start free trial", and "access course materials". In the experiment, Udacity tested a change where if the student clicked "start free trial", they were asked how much time they had available to devote to the course. If they indicated fewer than 5 hours per week, a message would appear indicating greater time commitment is needed and take students to free course materials. Udacity wonders if setting a clearer expectation for students upfront can reduce the number of students who left the free trial, which could improve the overall student experience and improve coaches' capacity to support students who are likely to complete the course.
